In new-age society, where we are encouraged to question, praise or expose individuals and establishments, it seems at times that we are under constant scrutiny.

As individuals, we're more aware, better educated and equipped to understand the implications of our behaviours (hopefully). We hold ourselves and those around us, accountable for our choices and actions now more than ever before. We expect our friends, families and businesses not only to act based on self-interest but to actively participate in positive social change.

We are a generation of entrepreneurs, professionals and business owners, under a microscope, cautious to maintain a healthy balance between being authentic, innovative, environmentally friendly, and profitable.

So how can we operate a conscious business and still be true to ourselves?

MarketingFierce MediaSeptember 1, 2020Green Marketing, Environmental Marketing, Conscious Marketing, socially responsible marketing, social responsibility, digital marketing start up Comment

What is Green Marketing ?

Green Marketing is the practice of promoting products and services by utilizing new approaches based on environmental factors. By challenging the existing marketing practices, Green Marketing seeks to provide a sustainable perspective and approach. Businesses and corporations now have the choice to use Green Marketing as a tool, not only to have an impact on the environment but also to position themselves uniquely. Ultimately, Green Marketing focuses on a strategy that will create profit through a sustainable process.

MarketingAniseh SharifiFebruary 18, 2020Green Marketing, Environmental Marketing, Ecological Marketing, Conscious Marketing, Climate CrisisComment

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