EV TRAINING
Educate Your Team To Be More Confident About Electric Vehicles
This EV training course is intended for dealership teams to better understand electric vehicles (“EV”s) and to be more confident when representing their brand.
The main objective is to help your team become more comfortable in:
Explaining basic information about EVs and EV charging
Answering common questions from consumers about electric vehicles
Providing resources that car buyers need to finalize their EV purchase decisions
Our EV instructors have helped thousands of people learn about electric vehicles.
We’ve delivered customized electric vehicle infrastructure training and consulting for reputable organizations such as Pacific Gas & Electric, AAA, Sonoma County, and others.
Our methodology is thorough, based on sound data analysis, and numerous quality checks before presenting information to our customers. We pride ourselves in making it fun for non-engineers to learn the technical information needed to be effective in an electrified transportation economy.
Learning Objectives
After completing the EV Training, your team will be able to:
1
Understand the basics about electric vehicles (EV 101) & highlight key selling points
2
Discuss the basics of electric vehicle charging (EV charging 101)
3
Address commonly asked questions from consumers who wish to buy electric vehicles
EV training content
Fierce Media has partnered with experienced EV educators to develop an EV training curriculum designed specifically for dealership service and sales departments. The training can be further customized to fit your brand and message.
EV 101: Brief overview of the EV market
What are electric cars? who are the players, what types of cars are available, what are the key metrics? (price, range, time to recharge, access to charging networks)
EV Charging 101
Use cases for EV charging (public, fleet, corridor/fast charging); AC and DC charging; EVSE and software product market overview (types of chargers, cost estimates)
EV Charging Options
What are the options available for home charging, how should consumers assess their options, what metrics should they be looking at, how much should they expect to pay, how easy is it to install?
EV Educational resources
What resources are available for you? What handouts and materials will be helpful for your team and car buyers?
TRAINING APPROACH
Clarity call to understand you store’s pain points and EV uncertainties
Two In-person training events (60 mins + 15 mins of Q&A)
The EV instructors will host two training events, separated by one week, during normal business hours
Branded training material prepared and distributed to the team
About the EV EDUCATORS
Adrian Gomez, MBA
Adrian Gomez has a decade of experience in the electric mobility market and has assessed over 15,000 fleet vehicles for electrification. Prior to becoming an EV instructor, he helped over 4,000 consumers learn about and adopt electric vehicles. Adrian also developed a unique insight into the EV industry after being a key contributor to Lucid Motors’ $1 billion USD fundraising and helping one of Canada’s largest electric utilities launch its EV business. Adrian loves to educate people and has logged 670+ hours of public speaking experience after teaching more than 560 post-secondary students.
Igor Lukac, P.Eng.
Igor Lukac, a licensed professional engineer, discovered his passion for electric vehicles while building a solar-powered electric car with a team of engineers. Since then, his engineering firm has helped clients throughout North America to deploy renewable energy projects. Igor holds two degrees, one in Integrated Engineering and one in Business Administration with a specialization in finance. As an expert EV instructor, Igor is very effective at presenting EV-related technical topics in a credible and approachable manner.
WE TAKE EVS REALLY SERIOUSLY
As a boutique agency with over a decade of experience in the automotive industry, we have a deep understanding of the EV market and can help you navigate this rapidly evolving space. Plus, as a family-owned business, we understand the importance of building strong relationships with our clients.
