Before hitting the 'Go Live' button on your new website, there are a few crucial steps you need to take to ensure it’s ready for the world. From polishing your content to optimizing for SEO and speed, this checklist will guide you through the final touches that make all the difference. Launch confidently with our essential pre-launch tips and tools!
Read MoreAs the holiday season approaches, businesses can significantly boost sales by leveraging seasonal marketing strategies. From fall promotions to Black Friday deals and Christmas campaigns, planning ahead ensures your brand stands out during the busiest shopping season of the year. This blog explores how businesses can effectively use seasonal events like Halloween and Christmas to engage customers, increase sales, and maximize ROI. Whether you're crafting festive offers or running early-bird specials, a well-planned seasonal marketing campaign is key to success.
Read MoreDiscover why quality content is more important than ever in digital marketing. Learn how to boost SEO, engagement, and brand reputation by prioritizing high-quality content over quantity. Explore actionable tips for creating content that resonates with your audience in Canada and the U.S.
Read MoreDive into this handpicked selection of the best marketing books for business owners. Whether you're into paperbacks or audiobooks, these recommendations are sure to spark insights and drive success!
Email marketing remains a potent tool for connecting with your target audience, but in today's competitive landscape, personalization is essential for engagement and conversions. Segmentation is the key to achieving this. By dividing your email list based on demographics, behavior, and past purchases, you can deliver tailored content that resonates with each group. Nurturing new subscribers through a welcome journey and re-engaging inactive ones further boosts success. Test and optimize your campaigns to provide value and watch your email marketing effectiveness soar!
Read MoreEffective marketing is all about influencing customer behavior. To achieve this, businesses must understand the principles of persuasion that drive human decision-making. Robert Cialdini's book "Influence: The Psychology of Persuasion" outlines six universal principles that businesses can leverage to create persuasive marketing campaigns. In this blog post, we explore each principle in detail and show how they can be effectively used in digital marketing to drive engagement, build trust, and ultimately boost your bottom line. Read on to learn how to utilize the principles of persuasion for success in digital marketing.
Read MoreSocial media is a crucial tool for automotive retailers looking to reach a wider audience, build brand awareness, and engage with customers. In this essay, we explore the many benefits of having a strong social media presence for car dealerships, including the ability to drive traffic to the website and physical location and gather valuable customer feedback. Don't miss out on the power of social media for your automotive business – read on to learn more.
Read MoreAre you ready to take your digital marketing to the next level? Fierce Media is a boutique agency that specializes in working with businesses in the healthcare, education, and automotive sectors, particularly those focused on EVs. Our personalized approach to digital marketing can help your business stand out in a crowded market. Click here to learn more about the benefits of working with a boutique agency like Fierce Media.
Read MoreBy now, most have heard of the greatest festival that never was, the Fyre Festival. The event promised a luxury music festival with a celebrity-like experience at Pablo Escobar's private island. The luxury experience turned into a nightmare for many attendees that summer. If you are interested in what went wrong, watch the Netflix documentary Fyre: The greatest party that never happened or the Hulu Documentary Fyre Fraud.
Although the Fyre Festival did not deliver on its promises, there's one thing it did do right and did it very well - marketing the event. Here are five ways the Fyre Festival successfully marketed the event;
Read MoreEvery marketing campaign, blog, social media post or any original content can be categorized into two different segments; seasonal and evergreen. Marketers will choose the content category for each campaign based on the business objectives and timeline. This blog post will compare the differences between seasonal and evergreen marketing, provide examples of each, and give you some insight into choosing the right category for your business' marketing needs.
Read More2020 was unlike any other year we have experienced. It's interesting to see how different brands have embraced this year's challenges and what changes they have made to their advertising strategies.
In this blog, we have gathered some of our favourite ads that were published this month.
Read MoreFor some of us, social media can be intimidating. It doesn’t matter how old you are or how tech-savvy you are; if you’re not on social media regularly using all the features, then you know that it’s not an easy or intuitive tool.
We get it. What if you’re a professional/ small business, and you’ve decided to use social media to increase your online exposure?
We’re here to help. In this blog post, we’re covering the fundamentals of the four major social media platforms; Facebook, Instagram, Twitter and LinkedIn
Read MoreIn new-age society, where we are encouraged to question, praise or expose individuals and establishments, it seems at times that we are under constant scrutiny.
As individuals, we're more aware, better educated and equipped to understand the implications of our behaviours (hopefully). We hold ourselves and those around us, accountable for our choices and actions now more than ever before. We expect our friends, families and businesses not only to act based on self-interest but to actively participate in positive social change.
We are a generation of entrepreneurs, professionals and business owners, under a microscope, cautious to maintain a healthy balance between being authentic, innovative, environmentally friendly, and profitable.
So how can we operate a conscious business and still be true to ourselves?
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