A LOCAL PHARMACY LOOKING TO INCREASE ITS DIGITAL FOOTPRINT AND BRAND AWARENESS WITHIN ITS LOCAL COMMUNITY.
Westmount Pharmacy was established in 1997, as a family-owned, community-focused pharmacy that puts patient health care at the forefront of its business model.
The pharmacy has been operating in the Peterborough community for over 25 years. They were looking to increase brand recognition in their community, increase the number of new patient transfers, and strengthen brand loyalty with existing clients.
Social Media Management
Social Media Ads
Photography
Google Advertising
INTRODUCING A LOCAL PHARMACY TO ITS POTENTIAL AUDIENCE IN THE DIGITAL SPACE.
Fierce Media created a content strategy with diverse pillars. We highlighted the pharmacy’s experience, legacy and success while keeping the target audience and engagement at the core of the content creation.
utilizing social media advertising to increase brand awareness within a specific geographic location.
The objective of social media advertising is to bring traffic back to the website and encourage potential clients to transfer to the pharmacy.
Social Media Advertising and Organic Results:
ADS RESULTS:
Impressions: 366,765
Clicks: 4,283
CPC: $0.82
CTR: 1.17%
Unique CTR: 7.75%
ORGANIC RESULTS:
Instagram:
Follower growth: 45%
Engagement rate: 9.8%
Facebook:
Follower growth: 5%
Engagement rate: 6.75%
LIFESTYLE AND PRODUCT PHOTOGRAPHY THAT CAPTURES THE ESSENCE OF THE PHARMACY.
High-quality images allow a business to share their story and connect with their potential clients. It showcases the pharmacy’s atmosphere, products and services.
A quarterly photography session is the best way to keep the social media, website and all other marketing materials fresh and current.
gOOGLE SEARCH AND DISPLAY ADS TO MAXIMIZE BRAND EXPOSURE.
A niche geographic location is the focus of the ads to reach the local community consistently.
Each month the Google ads keywords are adjusted to reach optimal results. Display ads help increase brand recognition, by retargeting the ads to audiences who have been introduced to the brand previously, we can keep the pharmacy top of mind in the community.
ADS RESULT:
Impressions: 1.1 million
Clicks: 8,443
Phone Calls: 1,977
Conversion Rate: 14.66%
CTR: 0.75%
CPC: $1.22
2020 / 2021 Website Traffic
The digital strategy has positively impacted brand recognition
Seven times more users can recall the website URL and directly land on the home page compared to the previous year.
Direct traffic currently counts for 32% of the total website visits. We have also seen more than double the amount of organic traffic compared to last year. There is over four times more traffic to the website from social media channels than last year.
With a robust digital strategy and a healthy budget, we increased brand recognition in the community, increased the number of new patient transfers, and strengthened brand loyalty with existing clients.
Testimonial
”Dedicated, professional, high-quality work are just some of the key aspects of why I love working with Fierce Media. If you want a result-driven and analytical approach to marketing and social media, Fierce is the partner for you.”
Ahmed Younis, Director of Research & Development, Westmount Pharmacy
