client:

WG Psychology is a Psychotherapy virtual clinic. WG psychology has a team of experienced therapists that use a therapeutic approach which relies primarily on identifying what matters most to their clients. They offer psychotherapy from a variety of orientations and aim to create a relaxed and trusting relationship dynamic that prioritizes collaboration, non-judgment, and empathy.

objective:

Elevate the WG Psychology message and brand online. Provide value to the community by sharing educational posts and informative content.

strategy:

WG Psychology hired Fierce Media to manage their social media accounts on Facebook and Instagram. We designed a strategy that introduced the clinic’s services as well as high-value educational information to the audience. The goal is to increase engagement by creating sharable organic social media content. The social media posts contained stills and short clips, to showcase the clinic’s capabilities and provide value to the community through educational posts.

Services:

Fierce Media manages WG Psychology’s social media accounts, by producing and publishing monthly content calendars, community management and content distribution. Fierce Media has established a consistent look and feel for the brand while delivering informative content to its community.

Moodboard

Social Grid Look and Feel

‘Be a Man’ Campaign

In November 2021 WG Psychology introduced a series dedicated to Men’s mental health for Movember. The Movember ‘Be A Man’ series intended to work to reframe masculinity and focus on men’s mental health. A few of the social campaign posts are shown below.