Tesla owners social club looking to harmonize its message on social media and increase electric vehicle awareness across Ontario
Tesla Owners Club of Ontario (TOCO) is a community of owners committed to promoting Tesla’s mission to accelerate the world’s transition to sustainable energy.
Established in late 2012 by John Dixon, the Tesla Owners Club of Ontario (TOCO) has the distinction of being one of the world’s first official clubs of the Tesla “Owners Club” Program.
Digital Strategy
Social Media Management
Content Creation
Photography
Tesla Owners club Social Media Strategy
We created and implemented a multilayer social media strategy for the Tesla Owners Club of Ontario. The content strategy is focused on EV education and highlighting the club’s benefits for the members and sponsors.
In the last 2 years, we have used multi-media content pillars to engage the TOCO audience, and as a result of the high engagement of the posts, Facebook and Instagram are now prioritizing the organic content in the audience feeds.
SOCIAL MEDIA ORGANIC RESULTS:
Instagram:
Follower growth: 60%
Engagement rate: 4.87%
Facebook:
Follower growth: 39.9%
Engagement rate: 8.04%
Instagram Growth
Facebook Growth
Mini VIRAL MOMENTS
HALLOWEEN REEL RESULTS:
- 139,778 Video play
- 142,744 Account Reach
- 1,929 Content Interactions
After the Halloween Reel received over 100K views, the account performance skyrocketed.
The Reel's performance increased the overall account performance and resulted in multiple educational and informative posts to be featured on the explore page. The average post reach increased to 10,000 from the previous 1,000 reach per post.
Seasonal and Event Photography
Seasonal and event photography allows the club to showcase the membership benefits and promote new shop products.
This also helps provide high-quality images and content for their social media channels.
The social media strategy efforts have positively impacted brand recognition and increased club membership.
In 12 months, we’ve accomplished a 60% increase on Instagram with highly engaged followers. The club saw a 44% growth during that period. 35% of new members reported learning about the club from social media platforms.
Outstanding Performance
Social media counts for:
- 9.5% of TOCO’s website traffic
- 19% of TOCO’s shop traffic.
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The industry average website traffic from social media is 6.44%.
Website Traffic
Testimonial
“We have been working with Fierce Media since August 2020. Up until then, our social media presence had been very inconsistent.
Now Fierce provides a monthly calendar. We have seen more engagement since starting this initiative.
I would add that Aniseh and Neda are a pleasure to work with.
They are professional thorough, make great recommendations for us, and are always willing to help us with changes or additions as our month progresses. I would definitely recommend Fierce Media.”
John Dixon, President and Founder, Tesla Owners Club of Ontario
